Please stop sharing fake news for “likes”
If you’re going to share an inspiring quote from a celeb, or a wonderful feel-good story, a couple of words of advice…
- Attribute it. Tell people where you got it from.
- Don’t change it to suit your narrative. If the quote was about oranges it was about oranges, not your consulting services.
- Fact check it. So many fake stories running around, from an autistic kid sorting bins to Steve Jobs composing an essay on his death bed.
You can go for a quick hit and a few likes by sharing the essay Steve Jobs didn’t write on his deathbed. Problem with that is the fact checkers are on your case. Sooner or later the SEO bots and social media algorithms will catch up.
At which point all your quick hit fake shares will work against you.
I hope you’re ready.