My focus with editorial design is reports, in-house magazines and large format brochures. As well as standalone marketing assets, I also work on system generated documents (such as pension reviews, welcome packs etc).
Created as a framework for lifestyle oriented magazines, this concept features full page and dual page imagery and a variety of single and multi page feature layouts. The presentation is wrapped around a magazine for a country Estate Agent, potentially for use as a take-away for potential buyers, or to reawaken those who may be looking for higher end properties.
A recipe book for students
When my youngest daughter left for university she asked me for all the recipes of the food she liked. She got a roughly formatted PDF, but it triggered an idea of creating my own recipe book. As I’d copied most of the recipes in whole or part from others, I decided not to continue with the project and converted the A5 format template into a framework for other projects.
Brochure / catalogue hybrid
Concept created for an Affinity Publisher template. It’s designed as a brochure/catalogue cross-over for higher value customers to take away. The presentation concept features a custom kitchen design company aiming to promote both their services, and the range of products they can offer.
Concept for a financial services client. Their annual pension review was a simple document, little more than a Word file generated from their CRM. The concept was put together using Affinity Publisher, then recreated in the CRM using Word and its underlying logic.
Collating blog posts into a report
For over a year I ran a news aggregator focused on Socially Responsible Business, and produced several in-depth pieces. Some of these were collated into a print and PDF report. Refreshing website content and using it in magazine and brochure formats is an effective way of extending both its impact and perceived value.
Osaka Travel Guide
Castles, Shrines and Sushi was a personal project I started in 2018. It was intended to be a travelogue from my then annual trips to Japan. It took a backseat for various reasons, but now I’m living in Kobe I’ve started looking at it again. You may find it in a bookstore near you soon.