Thursday, June 22nd, 2023

Experiment: an image for a LinkedIn post

Graphic designed for LinkedIn with the quote 'Google searches, ChatGPT and a business model canvas aren't substitutes for thorough market research

My activity on LinkedIn is settling down. I’m treating it less like a social network and more like a business network. Aside from my issues with its selfie obsession, it’s remained a valuable source of information, connections and sanity.

Part of my work there is to be a little more active in promoting myself (something I am notoriously bad at). I’ve experimented with a couple of different post formats, with carousels being particularly interesting. But there is still a place for a good old bit of self-quoting.

This was created for a post on start-ups not doing their market research properly. I wrote a longer piece for this blog (which you can read it here), shrunk it to a few bullets and put it on LinkedIn. It gained a bit of traction, though not as much as I would have liked. Not that I mind as this is the first in a series.

Couple of pointers if you’re planning on doing the same thing:

  • the size is matched to LinkedIn’s in-feed images and aspect ratio. That’s 1200px wide by 1600px high.
  • I’ve used a white strip footer to bring my details out. It includes name, mug shot and my website address.
  • the QR code is useful as Android tablets can read it and take you to the site. On an iPad you’d need to save it and open it from within Photos. I’ve set up a specific QR code page which acts like a link tree.

It is a work in progress, and I have a carousel ready to go in the next day or two with a similar look and feel. I’ll post some feedback once it’s been released and had a chance to settle down.

My name is Ross Hori

I'm a freelance writer, designer and photographer. By day I create articles, features and reports. At night I take photos and write fiction. Find out more.