Virtual influencer in real-world dress

Graphic comparing a screen shot of a virtual influencer in a designer dress, and the dress as displayed on its original website

We are now living in the world of William Gibson’s Idoru.

Virtual influencer Imma is seen in this month’s Marie Claire (China) wearing a digital representation of a dress you can buy from Annakiki.

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#digital culture

My name is Ross Hori

I'm a freelance writer, designer and photographer. By day I create articles, features and reports. At night I take photos and write fiction. Find out more.

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Virtual influencer in real-world dress

My name is Ross Hori

More from Ross

When the Earth and Moon fall into sync

The trail guide said “Difficulty: Medium.” I’d like to disagree.

Please stop sharing fake news for “likes”

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