Discussion, observation and experience on making social media a more enjoyable place. I try to keep this positive.
If you’re going to share an inspiring quote from a celeb, or a wonderful feel-good story, a couple of words of advice…
You can go for a quick hit and a few likes by sharing the essay Steve Jobs didn’t write on his deathbed. Problem with that is the fact checkers are on your case. Sooner or later the SEO bots and social media algorithms will catch up.
At which point all your quick hit fake shares will work against you.
I hope you’re ready.
Confession: I've been watching scenes from films and TV shows on YouTube.
Not the whole show, just a few minutes. Like the bar fight in Jack Reacher, or the coin trick two-hander between Patrick Jane and Dr Steiner on The Mentalist. It's a condensed hit of entertainment where I know I'm going to enjoy it. 5 minutes well spent, not 2 hours [keep reading...]
As someone who creates a lot of images (have you seen my Tumblr?) I'm obviously concerned about stuff getting nicked. Much of my work gets watermarked, but scraping it off is easy. Adobe Photoshop even ships with all you need to do it.
Google has come up with an idea: to embed a watermark deep into the image's code. Yes, images are also code. Each JPEG is a set of numbers that [keep reading...]
Regular readers will know I have an almost pathological dislike of being photographed. I prefer not to look at myself every waking hour, soaking up the acne scars, receding hairline, bags under my eyes, wild eyebrow hair and whatever else catches my eye. It's why my avatar is odd here, and everywhere else you'll see [keep reading...]
This is a PDF based deck created for LinkedIn. It covers research from the Mobile Society Research Institute, a part of telco NTT DoCoMo, looking at how those in their sixties and seventies access the Internet.
I wanted to present the research with my own conclusions on LinkedIn as part of my networking [keep reading...]
A graphic created as a follow-up to my article on using CAGRs in business planning, and shared on LInkedIn [keep reading...]
When I moved overseas I found myself in a swirl of "ex-pat social media". Join in, went the advice, interact with people. Connect with people on Twitter. And dutifully I obeyed.
Yet within a few weeks I realised the whole experience was dragging me down. I grew tired of reading about another misunderstanding with language. Another "top 10 tips to learn the culture". The general negativity that came with it. Conversations weren't. Like any other form of social media they were just people venting and expecting others [keep reading...]
After weeks of speculation, it finally happened. With much fanfare, Meta launched its Twitter competitor - Threads - and the world of social media caught fire.
Within 24 hours of the app appearing, it had tens of millions of users. Countless words were written about how Musk's bizarre purchase of the Internet's town hall was finally unravelling. Some people yelled with joy. Others screamed with frustration. Most telling of all, "experts" in this new ecosystem promised to show you how [keep reading...]
My activity on LinkedIn is settling down. I'm treating it less like a social network and more like a business network. Aside from my issues with its selfie obsession, it's remained a valuable source of information, connections and sanity.
Part of my work there is to be a little more active in promoting myself (something I am notoriously bad at). I've experimented with a couple of different post formats, with carousels being particularly interesting. But there is still a [keep reading...]
I think I’m going “selfie blind”.
I barely notice them now as they drift past the timeline.
Experience has taught me the post is likely to be self-indulgent, shallow and lacking in any real insight. The poster is chasing “engagement” through pithy self-revelation that lacks any meaning or depth. Far more effective if they happen to be young, “conventionally attractive”, female.
There’s more insight in the posts that share charts, illustrations and photos of work completed.
Which begs the question…
I tried to read an article on the decline of Japan's department stores and failed miserably.
What should have been solid analysis on the challenges facing an important sector in the local retail landscape was ruined by keyword stuffing. Content that should have informed and educated, instead frustrated with over long sentences, unnecessary repetition [keep reading...]
I’ve had long and heated discussions about why “anonymous survey” means I’m not telling you who said what. Nor am I letting you look at the handwriting so you can second-guess who said it.
Which is why trust issues are so easy to create when you promise responses are anonymous, and the platform says otherwise.