#Social Media

Discussion, observation and experience on making social media a more enjoyable place. I try to keep this positive.

Please stop sharing fake news for “likes”

Monday, November 13th, 2023

Photograph of a blonde woman with a comment about fake news.

If you’re going to share an inspiring quote from a celeb, or a wonderful feel-good story, a couple of words of advice…

  • Attribute it. Tell people where you got it from.
  • Don’t change it to suit your narrative. If the quote was about oranges it was about oranges, not your consulting services.
  • Fact check it. So many fake stories running around, from an autistic kid sorting bins to Steve Jobs composing an essay on his death bed.

You can go for a quick hit and a few likes by sharing the essay Steve Jobs didn’t write on his deathbed. Problem with that is the fact checkers are on your case. Sooner or later the SEO bots and social media algorithms will catch up.

At which point all your quick hit fake shares will work against you.

I hope you’re ready.

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Graphic showing a slice of cake on a textured background.

Wednesday, August 23rd, 2023

A graphic created as a follow-up to my article on using CAGRs in business planning, and shared on LInkedIn [keep reading...]

The selfie post on LinkedIn

Tuesday, May 23rd, 2023

I think I’m going “selfie blind”.

I barely notice them now as they drift past the timeline.

Experience has taught me the post is likely to be self-indulgent, shallow and lacking in any real insight. The poster is chasing “engagement” through pithy self-revelation that lacks any meaning or depth. Far more effective if they happen to be young, “conventionally attractive”, female.

There’s more insight in the posts that share charts, illustrations and photos of work completed.

Which begs the question…

Is it just me, or has the age of the selfie started to wane?

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Trust issues?

Tuesday, April 18th, 2023

Screenshot from a LinkedIn survey showing how the anonymous contribution can be seen by the author

I’ve had long and heated discussions about why “anonymous survey” means I’m not telling you who said what. Nor am I letting you look at the handwriting so you can second-guess who said it.

Which is why trust issues are so easy to create when you promise responses are anonymous, and the platform says otherwise.

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