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Discussions on aspects of owning and running a successful business.

Graphic showing 68% of journalists find press releases useful in generating content, and 82% consider more than half the pitches they receive are irrelevant

How to increase your chances of getting press coverage

Journalism is far from dead - and being featured in the press is still an effective way of promoting your business

A series of the number 9 rotating from a point in the top left, slowly getting larger.

How to fact-check research for your reports and presentations

Taking a statistic off a random post and claiming it as true is a brand reputation disaster waiting to happen. Here's how to avoid it.

Chart showing Nissan and Toyota new vehicle registrations between 2015 and Q3, 2023. It shows how Toyota passed Nissan in 2019 and has been a larger seller since.

Does Nissan sell more cars than Toyota in the UK?

How I fact-checked an internet claim - and turned it into a LinkedIn infographic.

Graphic with a woman in a circle on the left writing on a post-it note while other images are dotted around

How to use stock images in your content marketing

Images are an essential ingredient of content marketing. This guide will show you how to find images that work for your brand and don't land you in hot water.

A graphic showing three circles on a pink background, each with a different part of a chart.

Can Japan's low productivity problem be solved?

Can Japan's low productivity problem be solved?

Graphic with a woman on the left in a white circle looking up at people inside another circle.

Words of advice for a new manager

During a 30 year career, I've worked with many newly promoted managers. These are my words of advice.

Two rows of beer barrels stacked one on top of the other line a wall in Tokyo

The fallacy of the beer and tax analogy

Comparing beer to tax was never meant as more than a discussion starter. It's become accepted dogma.

Graphic of a line chart in classic rise-and-fall against a reddish bar chart background

Why "Do nothing" will sell your business case

For the wonderful future a business case promises to make sense, pitch it against the reality of the status quo. Here's how...

Graphic showing a series of Suzuki Hustlers all facing to the right on an orange background. One of them is on its roof.

How to find the financial cost of poor quality

In this feature I offer insights into where to look for the cost of poor quality, and how to leverage them in your business case.

Graphic showing people walking in a street with a tablet superimposed showing a decline in sales

How to do market research without a budget

You don't need a big name agency and six figure budget to get insights on your target market. Here's a few ideas for doing market research when the money's tight.

Graphic with a camera and strobe light on the left, and a Polaroid of a woman standing against a wall on the right.

How to set a budget for your content marketing photoshoot

Photos are an essential part of content marketing. Question is, how big does your budget need to be to get outstanding results?

Circles joined together by straight lines in a distinct graphic style

How to use a CAGR in your business plan

The compound annual growth rate is a useful indicator for how much a market will grow. This guide looks into the topic in more detail, exploring what it means and how you can use it in your business plans.

My name is Ross Hori

I'm a freelance writer, designer and photographer. By day I create articles, features and reports. At night I take photos and write fiction.

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