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Digital Culture

How the evolving technological landscape is changing our society and culture.

A model of a film camera in grey and black built from a formal Lego set

Why Lego has lost its creative way

Marketing tie-ins and rigid instructions has robbed Lego of its creative edge. Have no fear - it can be salvaged.

A series of the number 9 rotating from a point in the top left, slowly getting larger.

How to fact-check research for your reports and presentations

Taking a statistic off a random post and claiming it as true is a brand reputation disaster waiting to happen. Here's how to avoid it.

Graphic showing a circle of Android icons, with one of them running away.

Why my Lenovo tablet is staying in its drawer

Why bringing my 3 year old Lenovo tablet has turned me away from Android for years to come

So Kobe - a restaurant constructed from shipping containers - photographed at night

Don't you want a better phone?

A conversation about my photography leads to a question about why I 'only' use an iPhone SE

Multiple red rectangles on a light background. Every fourth rectangle is replaced with a green credit card.

Why loyal binge-watchers are good for business

Customers who subscribe, binge download, then cancel can be as loyal - and profitable - as any other.

An influencer runs away after stealing a LinkedIn post from a safe

A word to the content thieves

Pressure to post on social media has triggered an epidemic of copyright theft. Expect a backlash to start soon.

Faded image of the London tube map with the Lioness line marked in black and a post-it with Wembley Stadium written on it

The thankless task of naming London Overground Lines

Much angst was caused by renaming 6 lines on London's transport network. Was it worth it?

Photograph showing a single key on a keyboard in focus, with out of focus text and reports in the background.

Why I think "writing for SEO" is the wrong approach

Focus too much on SEO and your copy will be unreadable. Better to think about the poor souls destined to read your content.

Black and white photograph of Buddhist and Shinto memorials nestled amongst a treeline

We need to talk about dignity and death

We talk so much about quantity of life. It's time to talk about quality, and when we can make an informed decision to end it.

Black and white image of a gumshoe private eye lighting a cigarette in a Film Noir style

YouTube is stalking me. I think I know why...

When recommendations from my personal account started leaking to my business one, I had to investigate...

Black and white image of a paratrooper lying on the floor of a hotel room with the balcony doors open and a wind wafting through net curtains.

Picture of the last Generative AI to die

Inspired by Robert Capa's famous photo, and brought to life using Bing Create and Affinity Photo

A black image with green text on it, mirroring The Matrix. Overlaid are 4 images, 2 men and 2 women, generated by Bing and having the Canny Valley effect.

Why AI Art is bad for your brand

Using Generative AI to create images for social media posts might be quick and easy but increasingly it looks cheap and unoriginal

My name is Ross Hori

I'm a freelance writer, designer and photographer. By day I create articles, features and reports. At night I take photos and write fiction.

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