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A word to the content thieves

Monday, February 26, 2024

An influencer runs away after stealing a LinkedIn post from a safe

I've noticed more than an uptick in content theft in recent months. Comes in 2 main forms: the lift and shift of someone else's work, or "repurposing" it by shuffling things around and adding "insight" that's cribbed from the original.

Whether this is coming from a place of pressure to deliver or the laziness of AI, I can't be sure. Either way...

I believe this is going to come back to haunt people. It takes me 2-3 minutes to hunt down a source. I'm an old white guy with an iPad and achy fingers. There are online tools that do it with much less effort.

DMCA, which protects companies from being held responsible for what's hosted on their platforms, will be superseded at some point. Social networks will be treated like publishers and will lose their copyright protection. At which point proactive hunting down of material will start.

I expect a new class of robolawyer to appear who will track down and sue copyright violators. It's a logical extension of the plagiarism tools.

Creators will become more effective at finding and closing down people who violate copyrights. It's not so much of an issue for Dave288372 on Twatter but a big problem for the LinkedIn crowd. For these people, being labeled a plagiarist or sued in court could have far-reaching consequences for both career and business.

My name is Ross Hori

I'm a freelance writer, designer and photographer. By day I create articles, features and reports. At night I take photos and write fiction.

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